Society of Cyclist was born from the simple idea that the bike can bring people together. Founded in Dubai, the brand celebrates the connection, freedom, and belonging that cycling creates — the friendships forged on the road, the quiet satisfaction of pushing further, and the rare moments of peace found amid the fast pace of modern life.
We design performance apparel with purpose—modern, technical, and built for those who ride not just to perform, but to connect, explore, and belong.
Our cycling rides are fueled entirely by the energy and spirit of our riders. Get fit, make friends, and discover new routes, all powered by our incredible community.
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